laluna studio and the online portfolio of Diane Carr
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Creative Director/Senior Producer/Project Manager

  • Extensive experience in creative direction and design management for all aspects of visual design in interactive media, print, and packaging
  • Skilled in defining project requirements, producing effective designs and development processes
  • Strong skills in overseeing teams to deliver projects on schedule and budget
  • Ability to manage teams and communicate across departments and disciplines
  • Ability to create, apply and evolve style guide to ensure consistency of branded presence


9/05 to present // Sr. Visual Designer // Symantec Corp. // Cupertino, California

Visual design for website, incliding global home page (launched October 2005 and localized into 25 languages in regions around the globe), as well as corporate, enterprise, and small and mid-sized business segments. Designed visual solutions incorporating information architecture and user interface specifications to address strategic initiatives and meet the needs of intended users. Apply and evolve style guide to ensure consistent branded online presence and optimal user experience.

9/04 to present // Owner/Creative Director // laluna studio // San Francisco, California

Consulting and project work in web design, identity and branding, project management and production for a variety of clients in technology, retail, creative services, law, real estate, management consulting, real estate development, food, arts organizations, and health and beauty.

4/01 to 8/04 // Creative Director, Director of Operations // Stanford University Media Solutions // Stanford University, Stanford, California

Creative Director for interactive media and software development group with $1.2 million in annual revenues. Managed group that launched sites that ranged from simple HTML to highly complex launches of sites of more than 4,000 pages with database-driven personalization functions. Courseware projects also involved videos, packaging, and print course materials. Responsible for hiring and managing staff of twelve, recruiting and maintaining “talent pool” of freelance and consultant staff, and overseeing numerous web, print, and multimedia projects simultaneously for a wide range of University clients.

Experience in management (including staffing, scheduling, and budgets), creative direction, process development, marketing, content development, business development

3/97 to 3/01 // Web and Publications Designer, Project Manager // Stanford MediaWorks // Stanford University, Stanford, California

Responsible for working with diverse teams of writers, graphic and instructional designers, programmers, photographers, educators, and clients to design and produce web, multimedia and print solutions for a variety of University departments

Experience in project management (including scheduling, budgets, and quality control), client contact, art direction, information design, research, graphic design, and production for web (including HTML), multimedia, identity, and print projects

2/96 - 3/97 // Graphic Designer // Academy Studios // Novato, California

Experience in graphic design, identity, exhibit design, environmental graphics and information design, client contact and presentations, building and exhibit signage

10/95 - 2/96 // Owner, Designer // Diane Carr Graphic Design // San Francisco, California

Freelance design projects for a variety of clients, including Harper Collins Publishers, The Understanding Business, Levi Strauss & Co./Slates, and Sesame Street General Stores.


Software proficiency in Adobe Photoshop, Macromedia Dreamweaver, Adobe Illustrator, Macromedia Freehand, Aldus Pagemaker, Quark XPress, Macromedia Fireworks, Macromedia Flash, Adobe InDesign, Adobe ImageReady, Adobe Premiere, BBEdit (HTML), Microsoft Word, Microsoft Excel, Microsoft Project, Creative Manager and FastTrack project management software, among others

Mac and PC, proficient UNIX user


Bachelor of Fine Arts; The University of Michigan School of Art
Ongoing coursework in interactive media


Past President, San Francisco chapter of the American Institute of Graphic Arts (AIGA), AIGA/SF Board of Directors, President, 1999 - 2001
Events Chair, 1995 - 1998, AIGA/SF Events Committee member, 1989 - 1998


Presidential Design Award, 1988
ID Magazine, 1987
Interior Design Honorable Mention, 1993
Best Showroom Design, 1993
Graphic Design USA 14: The Annual of the American Institute of Graphic Arts, 1993
Graphic Design USA 15: The Annual of the American Institute of Graphic Arts, 1994
Graphis Design Annual, 1997
Communication Arts, 1999
Ephemera Philatelica special edition published by Dickson's, accessioned by SF/MOMA, licensed to and published by Chronicle Books, 2000
The Competitive Edge: The Role of Design in American Corporations, 1986
Design America: Feasibility for Design Promotion in the United States, 1987
Design and World Markets, 1987
The Business/Design Workbook, 1986
George Nelson: Changing the World, 1987
Factories for the Future, 1986


tel 415 / 370 . 8694 san francisco, california