laluna studio and the online portfolio of Diane Carr
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Diane is a creative director and project manager who enjoys collaborating with interdisciplinary teams – and assembling them when the opportunity arises – to achieve results that truly are more than “the sum of their partners.” She is a seasoned advocate for visually appealing design that enhances ease-of-use. Her particular passion is typography, both on-screen and in-print.

Most recently, working as a visual designer at Symantec, Diane helped designed the global home page as well as the corporate and partners segments. She is presently the lead designer for the business segment. This encompasses a range of nearly 100 products marketed to enterprise, small and mid-sized businesses. Diane evolved the web style guide to ensure consistency of the branded online presence while addressing emerging business needs. Following launches in English, the sites are localized into more than two dozen languages for regions around the globe. This involves different alphabets, with different design constraints, as well as designing for the technical limitations of a robust back end for content management. Site traffic is monitored closely; content and design are revised to meet specific business goals as usage patterns emerge and opportunities evolve. She also served as lead designer for the business community site, launched in March 2009, which grew swiftly to more than a million visits per month in less than a year.

Previously, Diane was with Stanford University in a dual management and creative role for seven years, ultimately as Creative Director and Director of Operations for Stanford University Media Solutions, an interactive media and software development group serving the University. She managed visual aspects of all projects, balancing client communication goals and audience needs with technical requirements, including scheduling and budget constraints. Under her direction, the group launched dozens of visually elegant sites ranging from simple HTML sites, to interactive courseware, to highly-complex sites of more than 4,000 pages, with database-driven personalization functionality.

She also served as lead creative on new business development, defining project requirements, devising detailed project plans, overseeing teams, and creating effective design and development processes to deliver projects on schedule and within budget. Working with the group’s senior producers, she assembled appropriate project teams, drawing from a staff of twelve, plus a pool of consultants and contractors with specialized areas of expertise.

Diane is past president of the San Francisco chapter of the American Institute for Graphic Arts (AIGA), the country’s oldest and largest professional organization dedicated to excellence in communication design. As an instructor in Stanford’s Continuing Studies Program, she has taught two web design courses, “Typography for The Web” and “Websites that Work.”


tel 415 / 370 . 8694 san francisco, california